Vidwan-ID : 135919



  • Dr R Initha Rina

  • Associate Professor
  • PSGR Krishnammal College for Women
Publications 2012 - 2024

Publications

  • 11
    Journal Articles
  • 13
    Conference
    Proceedings
  • 1
    Book-chapter
  • 1
    Projects

Google Scholar

Co-author Network


Expertise

Management

Marketing and Finance

Personal Information

Dr R Initha Rina

Female
PSGR Krishnammal College for Women, Peelamedu
Coimbatore, Tamil Nadu, - 641004


Experience

  • Associate Professor

    MBA and PGDMFS (SF)

    PSGR Krishnammal College for Women


Qualification

  • Ph.D

    Bharathiar University

  • MBA

    GRG School of Management Studies

  • B.Com

    PSGR Krishnammal College for Women


Honours and Awards

2024

Best Faculty Award

GRG Trust

2024

Best Faculty Award

GRG Trust

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Research Projects

Online Shopping and Cognitive Dissonance: An Empirical Study on Young Consumers

Funding Agency : GRG Trust

Online Shopping and Cognitive Dissonance: An Empirical Study on Young Consumers

Funding Agency : GRG Trust

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